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Direct Marketing

Direct Marketing

It all boils down to return on investment.

Direct mail marketing works, but it was always difficult to pin down exactly where and how it turns a prospect into a customer. The mass marketing campaigns of old were susceptible to mishandling, misunderstanding, and plain old mismanagement.

Publishing

Publishing

All publishers want their magazines and journals delivered on time, on budget. It’s a fundamental part of the agreement between publisher and reader.

But prompt delivery is just one facet of effective fulfilment. It is this point of direct contact between publisher and reader that can be turned into a much more engaging communication — for your benefit and theirs.

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Charities

Charities

Charity organisations understand better than most the need to achieve great things every day by spending scarce dollars prudently.

It’s vital that your message of hope and relief reaches further, touches more people, and in return provides the means to let you expand and enhance your activities.

Catalogues

Catalogues

You’ve invested all that time and money in a catalogue. With it go your aspirations of new business, higher revenues and better profits.

You have a lot riding on it. You hope you’re putting your message in your customers’ hands. But it’s difficult to be sure how effective it will be. How many will be delivered to the correct addresses; how many will be read; what will be your response rate?

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